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Elements and Performance Criteria

1. Prepare market research plans for implementation
   • Determine research policies and procedures
   • Develop or commission and review market research project plan and detailed work plans to point of finalisation
   • Execute processes to obtain required resources to implement market research project plan and work plans
2. Engage external consultants or service providers
   • Identify requirements for external consultants from market research project plan
   • Specify goods and services required to implement plans, and detail criteria for selection
   • Identify, evaluate and select potential consultants or other providers of required goods and services
   • Contract selected consultants or providers of goods and services
3. Manage market research activity
   • Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
   • Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
4. Evaluate research processes and findings
   • Confirm validity of information and data obtained by market research
   • Review relevance and usefulness of findings against research objectives outlined in market research project plan
   • Assess performance of project against all relevant elements of market research project plan and work plans
   • Measure stakeholder satisfaction with research process and findings
   • Prepare reports for future improvements to research process
   • Implement revised policy and practices in accordance with organisational requirements